Permission abused is permission lost

posted in: Business | 0

It doesn’t matter what your privacy policy says, it doesn’t matter when your quarterly results are due and it doesn’t matter what the database is telling you…

If someone doesn’t want to hear from you anymore, you’ve lost the ability to reach them.

Yes, you can go back to trying to interrupt them, but of course, that’s getting more and more expensive.

Permission is valuable and permission is fragile.

       

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