The Art of Engagement: The Coca-Cola Difference

posted in: Business | 0

Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. … Continued

Making a new decision

posted in: Business | 0

It’s almost impossible to persuade someone that he’s wrong. Almost impossible to make your argument louder and sharper and have the other person say, “I was wrong and I will change my mind.” Far more effective: Help someone make a … Continued

The last minute

posted in: Business | 0

I’m not good at the last minute. It’s really fraught with risk and extra expense. I’m much better doing things the first minute instead. On that topic: If you’re hoping for copies of my latest book, What To Do When … Continued

Full speed, then stop, gracefully

posted in: Business | 0

Quitting slowly doesn’t serve you well. At work or in anything else you do, people will remember how you ended things. All in, then out is the responsible way to participate and to end that participation. Too often, we seduce … Continued

4 Local SEO Tips For 2016

posted in: Business | 0

4 Local SEO Tips For 2016 written by Phil Singleton read more at Duct Tape Marketing If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of … Continued

The joy of whining

posted in: Business | 0

Before starting, a question: Will it help? Like holding a grudge, or like panicking, whining rarely helps. If anything, any of the three make it far less likely that you’ll make progress solving the problem that has presented itself. And, like … Continued

Weekend Favs December Six

posted in: Business | 0

Weekend Favs December Six written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

1 53 54 55 56 57 58 59 65