The definition of Digital Transformation

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The definition of digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital …Read More

Pavlov's in your pocket

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Why do people buy lottery tickets? It’s certainly not based on any rational analysis of financial risk or reward. So, why do something that almost never seems to work? Because it actually works every single time. What it does is release … Continued

How to Apply Guerrilla Marketing to Facebook

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Guerrilla marketing is essentially an approach to advertising that uses cost effective, unconventional methods to raise the profile of a company. As we have mentioned before in our article What is Guerilla Marketing? the term was originally coined by Jay … Continued

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