Experience as a Competitive Advantage

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There’s this wonderful magazine, yes a print magazine, in France called INfluencia. While it’s also equally lovely online, I thoroughly enjoy the intricate design work that goes into each page. When INfluencia reached out to talk about X and the … Continued

Quantum content and blurred lines

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Twenty years ago, cookbooks were cookbooks. Almanacs were almanacs. There were no thrillers that were also coming-of-age diet books. Twenty years ago, jazz was jazz and polka was polka. Jazz polka wasn’t really a thing. The reason is simple: The publisher … Continued

The Art of Engagement: The Coca-Cola Difference

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Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. … Continued

Making a new decision

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It’s almost impossible to persuade someone that he’s wrong. Almost impossible to make your argument louder and sharper and have the other person say, “I was wrong and I will change my mind.” Far more effective: Help someone make a … Continued

The last minute

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I’m not good at the last minute. It’s really fraught with risk and extra expense. I’m much better doing things the first minute instead. On that topic: If you’re hoping for copies of my latest book, What To Do When … Continued

Full speed, then stop, gracefully

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Quitting slowly doesn’t serve you well. At work or in anything else you do, people will remember how you ended things. All in, then out is the responsible way to participate and to end that participation. Too often, we seduce … Continued

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