Emergencies cost extra

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If you work in a field where things need to be delivered by date certain, with zero defects, with high consequences if you make a mistake—then you need to charge a premium for exposing yourself to emergencies. It doesn’t matter … Continued

Weekend Favs August 25

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Weekend Favs August 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

No reason to be surprised

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Now and then, someone comes along who surprises the status quo. She didn’t do well on her SATs but ends up writing a brilliant novel. She didn’t go to a famous college but builds a successful enterprise… The surprising thing … Continued

Two kinds of marketing

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There’s the kind that no one can possibly like. The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped, under-designed selfish nonsense that some people engage in. And then there’s the kind that inspires us, delights us and brings us … Continued

Just enough

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There are two paths, really: "I will serve just enough to make the maximum profit" or "I will profit just enough to provide the maximum service."   

Weekend Favs August 18

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Weekend Favs August 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

Transactions without conflict

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It’s only been 140 years since the price tag first appeared. Before that, most every transaction was a negotiation. The seller tried to win by charging more, the buyer by paying less. In many ways, that’s a good thing–treating different … Continued

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