GDPR and the marketer's dilemma

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On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and … Continued

Weekend Favs April 28

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Weekend Favs April 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

The moment of maximum leverage

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It’s the moment before it tips, that split second where a little effort can make a big difference. We wait for this. For the day when participating will truly pay off, for the mechanical advantage that gives us the most … Continued

About that tantrum

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A note to the customer who just had a meltdown. To the groom without a perfect wedding, to the rental car customer who had to wait twenty minutes, and to the boss who’s furious that the delivery wasn’t as promised. … Continued

After you raise your hand…

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Show up. Show up and keep showing up. Show up with at least as much enthusiasm as you had when you first raised your hand to volunteer. The volunteering part is easy. Making promises is a fun way to get … Continued

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