Living in a high-stakes universe

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One path to self-motivation is to catastrophize. After all, if this is the big moment, if everything depends on what’s going to happen next, of course you’ll need to gear up, focus and drop everything. The stakes are so high… … Continued

The edges

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Is the universe infinite? If it’s not, the first question a smart person will ask is, “so what happens at the edge?” That’s how we define things… by the moments where they begin and end, by their edges. This clearly … Continued

Weekend Favs December Ninteen

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Weekend Favs December Ninteen written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

The next

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Two hundred years ago, we had great-great-greats who lived in the dark, without much in the way of healthcare, commerce or opportunity. Today, we complain that the MRI was chilly, or that the wifi on the transatlantic plane wasn’t fast enough or that there’s … Continued

Decoding "who is it for?"

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When you a tell a story to someone who wants and needs to hear that story, eyes light up, pulses quicken, trust is built and action is taken. Two examples: Satya makes and sells hats. Beautiful, bespoke, handmade hats. But … Continued

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