Idiosyncratic

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So, which is more interesting: A vintage 1964 Porsche or a new Honda Civic? Which is a better car? If we think hard about the definition of ‘better’, it’s pretty clear that on almost every measurable performance metric, the … Continued

Should we pander?

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In a race to go faster, cheaper and wider, it’s tempting to strip away elegance, ornamentation or subtlety. If you want to reach more people, aim for average. The market, given a choice, often picks something that’s short-term, shoddy, … Continued

Tracking Our Next Digital Steps

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It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, Düsseldorf, Oslo, Sydney and Geelong. Somewhere along the …Read More

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