About to be

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The only way to become the writer who has written a book is to write one. The only way to become the runner who has just finished a run it to go running. You might dread the writing or the … Continued

Unconscious consumption

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Black Friday, of course, is a con. But it’s also a symptom of a terrible trap we’ve set for ourselves. Consider the joy a little kid has the first time he spends his own money to buy an ice cream … Continued

The end of the future is premature

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Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come. It was a profitable natural monopoly, one that could expand to serve everyone’s … Continued

All cases are special cases

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The art of the successful institution is figuring out which cases are special enough to deserve a fresh eye. It’s virtually impossible to scale an institution that insists on making a new decision every time it encounters a new individual. … Continued

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