Putting a value on a story

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Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you’re hoping to sell a diamond ring. A few blocks away, Tiffany will happily sell … Continued

The pre-mortem

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If you want us to take your new proposal seriously, consider including a pre mortem. Include a detailed analysis of why your project might fail. Specific weak spots, individuals who need to come on board, assumptions that might not be … Continued

Weekend Favs May 5

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Weekend Favs May 5 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

How are you organized?

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Any organization of more than two people has a structure, intentional or not. It might be a hub and spoke, a ladder, a pyramid, a lattice, a hive, a circle… Each has an advantage. But the structure of your organization, … Continued

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