Before and after

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When you put the right idea into the world, people can’t unsee it. It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now treated differently. Once the fax existed, … Continued

Weekend Favs May 19

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Weekend Favs May 19 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

Accessorials cost extra

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{not a typo} In the trucking industry, they usually don’t include the extra charges, unforeseen or not. “Accessorials” not included. Which often leads to surprise down the road for those that don’t expect them. Tonu is another useful lesson. “Truck … Continued

Are you a genius?

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In the latest episode of my podcast Akimbo, I riff about what it means to be a genius. Hint: You are one.     PS more people are subscribing every day. It’s short, free and sometimes fascinating. All the cool … Continued

"You were right all along"

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There’s a hierarchy in the adoption of new techniques and approaches, particularly in the b2b setting: You were right all along: The thing you were waiting for is here. All of the cool kids are using this now: Take a … Continued

The problem with forced rankings

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What’s the best college in the US? What about the best car? Best stereo speakers? Best pizza? The answer is always the same: It depends. People hate that. “It depends” puts you on the hook, requires you to have priorities … Continued

Weekend Favs May 12

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Weekend Favs May 12 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into … Continued

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